A contractor’s whole business, from the name up.
Naming, brand and a 150-page site for a South Jersey builder — with a service-by-location structure built to win local search across three counties.
Build & Manage — Mays Landing, NJ
Naming, brand identity, design, build, SEO
8 service lines × 12+ towns, cross-linked
In build — launching at njbam.com
The brief
A new South Jersey construction company starting from nothing — no name, no identity, no site. They do two quite different things: remodelling for homeowners (kitchens, baths, decks, additions) and recurring property care for the people who manage buildings for a living — property managers, realtors and short-let hosts. Those two audiences want completely different things from a website, and most contractor sites serve only the first.
What I built
The brand came first — name, mark and voice — then a site architecture designed around how people actually search for trades. Eight service lines and a dozen towns across Atlantic, Cape May and Cumberland counties, cross-linked into a service-by-location matrix so someone searching for a specific job in a specific town lands on a page written for exactly that, not a generic services page with the town name swapped in.
The two-track structure
Homeowners get a straightforward estimate path. Commercial visitors get their own track — property managers, realtors and Airbnb hosts each with their own page, leading to retainer plans rather than one-off quotes. One business, two funnels, no compromise between them.
What the project included
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Want something like this?
Two of three slots open. Tell me what you're trying to build and I'll tell you honestly whether I'm the right person for it.