A product site that runs on the product.
Design and build for Ink, an infinite canvas for AI agents — where the demos on the marketing page are live boards, not screenshots of them.
Ink — get.ink
Design and development
Explaining a category nobody has seen before
Live
The brief
Ink is a whiteboard that AI agents can draw on — plans, forms, wireframes and dashboards that outlive the chat that produced them. The hard part of the site isn’t aesthetics, it’s comprehension: almost nobody arriving has seen this category before, and a static screenshot of a whiteboard looks like every other whiteboard.
What I built
So the page doesn’t use screenshots. Every board on it is a real, live board rendered by the product itself — including the hero, which an agent designed. The signup form partway down the page isn’t a form component; it’s a form living on a board, collecting real responses. The demo and the product are the same object.
The rest of it
Templates, docs, an agent-onboarding path built around a single line you paste to your agent, and pricing that makes the positioning explicit: priced per human, agents free.
What the project included
Other projects
Build & Manage
Naming, brand and a 150-page site for a South Jersey builder — with a service-by-location structure built to win local search across three counties.
In build — launching soonGrand Traverse Tennis Camps
A half-century-old Traverse City tennis camp moved off paper and phone calls — programs for ages 4 to adult, laid out so parents can actually pick one.
In build — launching for summer 2026Even After
Design and build for Even After — record messages your loved ones receive on birthdays, anniversaries, and after you're gone. A product nobody goes looking for.
Live
Want something like this?
Two of three slots open. Tell me what you're trying to build and I'll tell you honestly whether I'm the right person for it.