A surveillance startup that thankfully isn’t real.
A satirical product launch — fake telemetry, a live-feed console and an unnervingly confident brand voice. Built to see how far a product narrative goes.
Self-directed satire — no product, no company, no drones
Concept, copy, design, build
How far a product narrative can be pushed before it breaks
Live as a joke, labeled as one
The idea
Every startup landing page runs the same playbook: a confident claim, a hero film, specs, a stat wall, an FAQ that pre-empts your objections, and a waitlist. DroneStalk runs that playbook completely straight for a product that absolutely should not exist — autonomous drone swarms that keep a person in continuous view. Nothing in the design winks. That’s the joke.
What's in it
A film section, a swarm explainer with hot-swap handoff diagrams, hardware specs, live telemetry that updates, a console UI, a pre-emptively defensive FAQ, and an early access capture. The tone does the work; the layout stays deadpan.
Why it's here
Because voice is the hardest thing to demonstrate with client work, where the brief sets the ceiling. Satire has no ceiling — and a page that can hold a difficult tone for 2,000 words can comfortably hold an easy one. It is clearly labeled as satire on the site itself.
What the project included
To be completely clear: this isn't client work
DroneStalk is a self-directed build. There’s no client, and the product in it is satire — it does not exist. I’d rather show you finished work I’m allowed to show in full than a redacted screenshot of something real.
Other projects
Build & Manage
Naming, brand and a 150-page site for a South Jersey builder — with a service-by-location structure built to win local search across three counties.
In build — launching soonGrand Traverse Tennis Camps
A half-century-old Traverse City tennis camp moved off paper and phone calls — programs for ages 4 to adult, laid out so parents can actually pick one.
In build — launching for summer 2026Even After
Design and build for Even After — record messages your loved ones receive on birthdays, anniversaries, and after you're gone. A product nobody goes looking for.
Live
Want something like this?
Two of three slots open. Tell me what you're trying to build and I'll tell you honestly whether I'm the right person for it.