writing
Notes from the den.
Plain-English writing about websites, hosting, and the parts of running one that nobody explains to you until it's already gone wrong. No gated PDFs, no newsletter wall.
Five things to check before you pay for a website
Ask these before you sign anything — with whoever you hire, me included. The answers tell you more than any portfolio.
What a project manager actually costs you
Nobody itemises the middle layer on your invoice — but you’re paying for it in money, in time, and in the gap between what you asked for and…
Why I only take 3 clients at a time
Turning work away sounds like bad business. Here’s the arithmetic that convinced me it’s the opposite.
2 of 3 slots open
Got a question this didn't answer?
Ask me directly. I answer emails from people who aren't clients — it's how most projects start anyway.